FAE 2024 Entrance Exam
FAE College came up with the idea of creating colorful ribbons that represented the three pillars of the brand "KNOW, DO, and BE" to promote its 2024 entrance exam.
The objective was to create 5 still pieces in high resolution for OOH media.
The 3D was modeled to interact with the students' photos, and each ribbon was rendered separately, creating infinite possibilities for applications. Many variations were printed and distributed throughout the city as billboards, banners on bus stops and shopping centers.
The 3D was modeled to interact with the students' photos, and each ribbon was rendered separately, creating infinite possibilities for applications. Many variations were printed and distributed throughout the city as billboards, banners on bus stops and shopping centers.
I chose to use Arnold Render in Cinema 4D to bring realism to the ribbons and for the ability to deliver great rendering channels to have more freedom in post-production to manipulate reflections and lighting.
Storyboard
Concept for the commercial video to expand the campaign family, maintaining the same aesthetic and bringing new visual elements to support the format.
Preliminary Studies
A series of studies were carried out on HDR lighting, textures and formats for the ribbons to find the ideal result within the tone of the campaign.
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